FLUX was created to blur the lines in men’s and women’s fashion. Fashion has no gender. FLUX is a form of expression. FLUX is a feeling, a state of mind, a lifestyle, and a way of being. FLUX was created from my personal experiences of shopping through my entire life. I have always liked to shop in mens sections in stores as well as women's sections. I created a brand where no one would ever feel ashamed and uncomfortable with who they are.